When deciding on a colour scheme for your signage, try to determine the colours that will stand out for viewers. Contrast will help to catch the eye of consumers and make your signage stand out. When it comes to fonts, try to incorporate a font which is clear, and don’t include too much text. The text colour also needs to contrast with the rest of the signage colours.
Colours tend to have a psychological effect on viewers, and can affect their opinion of the signage. Warm colors tend to make individuals feel more at ease and allow them to stay longer.
If you want clients or consumers to spend extra time in your store or restaurant, pick a pallet of colors with comforting layers of reds, oranges, and yellows. Yellow is a popular color across the world. Personalize your signage by selecting a distinct hue such as hot pink or electric green. Strong reds and blues are always popular choices.
- If you already have an established colour palette for your brand, stick to it as much as possible to maintain brand uniformity.
- Different colours inspire different emotional responses in viewers. Colors such as orange, yellow, and red are typically associated with a high level of stimulation, whereas blues, greens, and violets are often associated with a lower degree of arousal. However, by boosting or reducing the colors in these families
- While you want strong contrasting colours, make sure they don’t drown out the text and information.
- For a more powerful impact, work with contrasting complementary pairs.
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