Simply described, digital marketing is the process of communicating with customers using digital platforms including business websites and social media.
If you use social media, you’re probably aware of the advertisements that appear in your news feed—this is digital marketing.
Traditional marketing, on the other hand, frequently employs traditional methods of customer communication, such as billboards and printed media. Traditional marketing was basically the only option until the internet was invented in the 1990s.
The key difference between digital and conventional marketing is how a marketing message is delivered to an audience. Traditional marketing involves the use of traditional media such as books and newspapers, whereas digital marketing involves the use of electronic media such as social media and websites.
Because of their long-term memory impact, the immersive experience of a memorable TV commercial, as well as the tactile feel of a Rolling Stone edition, are just as important today as they were 20 years ago. You emotionally identify with their brand, which means they will be in the forefront of your mind. On the other hand, digital marketing is just as important as traditional marketing. To reach you, digital marketing uses all of your internet’s contact points.
Which to Choose?
A successful marketing plan requires striking the right mix between traditional and digital media. In 2020, digital and conventional marketing will be yin and yang. Both have their place in a marketing strategy, but when used together, they become more powerful.
Marketers have increasingly degraded traditional marketing as a result of the rise of social media. Traditional marketing, on the other hand, remains a part of a customer’s daily routine. If you can afford to advertise your initiatives in newspapers and prime-time television shows, your money might be better spent.
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